Tips For Starting an Online Bookstore in Pakistan
I have always wanted to open a bookstore/knit shop and opening an online bookstore in Pakistan is much easier than opening a physical shop. However, there are pros and cons to each and I want to share them with you in the hope that they will help anyone who wants to open an online bookstore in their area of interest.
Finding a carefully researched area of interest is important
for several reasons. While they have competitors like Amazon and Barnes and
Noble, online bookstores are a very specific slice that you have to cut and
serve with whipped cream. By this, I mean that you need to create a smaller
bookstore that is completely targeted and offers something that the bigger
sites don't have - a warm, non-public advertising touch.
Benefits of owning an online bookstore
I chose affiliate apps as the foundation of my library
because I don't have to worry about receiving invoices, accepting credit cards,
processing orders, storing inventory, picking orders, shipping, etc.
Working in a physical store can mean putting together the
whole package - clothes, hair, makeup. With my own online bookstore in
Pakistan, I can make what I need, when I need it, I can look the way I want
to go to work, my store is open 24/7/365 to customers all over the world, and I
have no contact with grumpy people (only occasional emails!) and my store is
personal and free from constant violence (no grumpy kids!).
I can fill my site with pages of the absolute best content
and encourage visitors to click through to the service provider's site to make
a purchase, or I can create a replica of the real store on my site using the
statistics feed. I still have to write the original text so that it is accurate
and not penalized as duplicate content, but I can have a great site that is
updated regularly and instantly so that visitors don't have to leave my site to
make a purchase.
The dangers of being proud of having an online library
Of course, there are always arguments against buying online,
but the downside is that bookstores are a great experience for customers: you
can go to e-book signings, hear authors read chapters, and sit in a comfortable
chair with a stack of books to decide what to buy. And, of course, online sites
crash more often than stores have to close at a moment's notice.
As an affiliate marketer, there are a few things that can
make online customers frustrated, reluctant and skeptical; I think you may not
have to deal with them, but you may need to be convincing enough to overcome
their hesitation.
If your customer has found exactly what they want, that's
fine, but if they want to "shop around", the journey from one site to
another can be painfully slow. If they want to "try it out and see what
works for them", they will be frustrated that they can only see what fits
on one page at a time.
When it's time to break out the plastic, they may question
the security of their online credit card orders and wonder if they will have to
pay for high delivery costs and what will happen if they return the order.
How we decided
Many of the dangers can be offset or avoided by carefully
chosen common practices. Very few online libraries offer books. they also offer
reviews, contests, coupons, and opportunities to participate in what appears to
be a network.
A website design that keeps navigation clean and simple can
make browsing reviews and buying less complicated, and route stores with good
results, testimonials, and protection increase customer confidence.
My love for the environment combined with my love for books
convinced me that I made a good choice and my satisfaction is almost guaranteed
because my other love, writing, makes it easy to write ebook reviews. If all
this makes you feel good, you should probably try an online bookstore in
Pakistan.
No one has the patience to wait for membership samples
anymore. A bookstore known as "Amazon with a soul" can bring a smile
to your face.
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